Sanrio is a Japanese brand known worldwide for its cute and colorful characters, also known as "kawaii characters." Founded in 1960 by Shintaro Tsuji, the company began by decorating small consumer goods with cheerful figures. Sanrio quickly grew into a lifestyle brand that captured the hearts of millions.
The most famous character is undoubtedly Hello Kitty , who has become a cultural icon since her introduction in 1974. But Sanrio has created many more beloved characters, such as My Melody , Kuromi , Cinnamoroll , and Pompompurin . Each character has its own personality, style, and story, allowing fans to identify with them in a unique way.
Sanrio stands not only for cuteness but also for positivity, friendship, and cheerfulness in everyday life. The brand can be found on a huge variety of products: from school supplies and clothing to toys, home decor, and even collaborations with international fashion and design labels.
This blend of familiarity and endless creativity has made Sanrio a global phenomenon that continues to connect generations – a brand that proves that a little “kawaii” can make the world a happier place.
